Know what’s actually profitable, channel by channel
Product Channel Alignment
A product profitable in one channel, assumed profitable in all of them. Sound familiar?
Retail, DTC, distributor, broker, marketplace: each has its own price sheet, its own cost to serve, its own account motion. What’s profitable in one channel quietly loses money in another, and nobody’s tracking it past the origin channel.
Proof: cutting underperforming products from unprofitable channel combinations for a consumer food brand → 12% profitability increase.
This is for you if
Does this sound like your business?
- You’re in retail, DTC, distributor, and broker, and you price them all the same way
- A product that’s profitable in one channel is assumed profitable everywhere else
- Nobody can tell you the margin on a SKU once it’s landed in a specific channel
- You’re investing in channels nobody can defend on the actual numbers
What we work through
The questions this engagement answers.
- Which products are actually profitable, channel by channel?
- Where do delivery, logistics, or labor costs quietly erase the margin?
- Which channel combinations should you cut, and which deserve more investment?
- What would it take to track profitability past the origin channel?
What you walk away with
What exists at the end that does not exist now.
- A real profitability picture by product and by channel
- A clear list of channel combinations to cut, fix, or double down on
- Pricing and cost-to-serve that reflect each channel’s real economics
- A tracking approach that catches this before it erodes margin again
Sound like the right Summit?
Bring the problem. We’ll scope the work on the call.