Every route to market with a clear job
Channel Alignment
You’re in every channel and winning none of them.
Retail, DTC, distributor, broker, marketplace. Each one has its own economics, its own relationships, and its own demands on your team. They aren’t working together, and none of them is producing enough on its own to make up for it.
This is for you if
Does this sound like your business?
- You’re in retail, DTC, distributor, and broker, and you can’t say which one is supposed to lead
- Sales, marketing, and channel partners aren’t working from the same plan
- Ownership and handoffs are unclear, so things fall between the functions
- You’re investing in channels nobody can defend on the numbers
What we work through
The questions this engagement answers.
- Which routes to market actually deserve the investment?
- How should the channels work together instead of competing for the same resources?
- Where are the ownership gaps, overlaps, and friction points?
- What has to change for the commercial system to work as one system?
What you walk away with
What exists at the end that does not exist now.
- Channel roles and priority order, documented
- Ownership that’s assigned rather than assumed
- Visibility into where the friction is actually coming from
- A channel plan the team can run against
Sound like the right Summit?
Bring the problem. We’ll scope the work on the call.