The newsletter
Trail Markers
Practical leadership and growth insight for founders and leadership teams working through growth constraints.
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Sales was the symptom
Is your sales problem starting with sales? What a stuck sales number can tell you about the people at the top.
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Every Company Needs an ICP. Even Yours.
If I asked three people at your company to describe your best customer, would I get three different answers?
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Seven Ways Misalignment Shows Up
How is misalignment slowing down your business and your growth?
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What it usually means when sales, marketing, and ops each describe “the plan” differently
Most teams aren’t ignoring the plan. They are filling in the ambiguity inside it.
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When the business feels broken before it looks broken
The most important growth work rarely looks impressive from the outside. That’s partly why it gets skipped.
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The difference between a strategy problem, a team problem, and a system problem
As companies grow, one of the easiest ways to waste time is to solve the wrong kind of problem.