Sales was the symptom
Is your sales problem starting with sales? What a stuck sales number can tell you about the people at the top.
Trail Markers
Every Company Needs an ICP. Even Yours.
If I asked three people at your company to describe your best customer, would I get three different answers?
What it usually means when sales, marketing, and ops each describe “the plan” differently
Most teams aren’t ignoring the plan. They are filling in the ambiguity inside it.
When the business feels broken before it looks broken
The most important growth work rarely looks impressive from the outside. That’s partly why it gets skipped.
The difference between a strategy problem, a team problem, and a system problem
As companies grow, one of the easiest ways to waste time is to solve the wrong kind of problem.